Apply Now

Pears Challenge 2026

Food-Techfor ResilienceIn East Africa

A prestigious venture builder program for early-stage Israeli impact ventures targeting emerging markets

Apply Now
TradeILIsrael Trade & Invest 2B.Friendly HerzogFox & Neeman British EmbassyIsrael Embassy of Israelin Kenya Kenya Climate VenturesKCV Pears Foundation Quercus Group TradeILIsrael Trade & Invest 2B.Friendly HerzogFox & Neeman British EmbassyIsrael Embassy of Israelin Kenya Kenya Climate VenturesKCV Pears Foundation Quercus Group
Who we're looking for

Seeking visionary impact-tech founders

You belong to the Pears Challenge if you:

01

Have Entrepreneurial Drive

You come with an existing venture idea, ranging from concept to early product, and the entrepreneurial grit to turn it into reality.

02

Bring Your Leadership and Expertise

Your professional background speaks for itself. Whether your experience lies in tech, engineering or business, you possess more than just technical skill — you bring the strategic vision and leadership required to navigate complex ecosystems, manage teams and solve real-world problems.

03

Are Ready to Immerse

You are open-minded and eager to dive deep into the East African context, ready to validate your idea and adapt it for emerging markets.

The Challenge

The Next Israeli Frontier: Driving Resilience in East Africa

East Africa faces urgent climate and economic shifts that create a unique opportunity for Israeli tech entrepreneurs to solve and scale.

East African market
The challenges we are looking at

The Pears Challenge focus areas

We are seeking startups and venture ideas that tackle specific, real-world challenges in one of these focus areas:

Resilient food systems & climate adaptation

Goal: Empowering farming communities, strengthening domestic food production and export capabilities, and improving supply chains from production to markets, while strengthening systems to withstand climate change shocks and supporting environmental and regenerative agriculture practices.

Agri-TechFood-TechClimate-TechAquacul-Tech

Resilient infrastructure & supply chains

Goal: Ensuring quality and uninterrupted access to clean water, safely managed sanitation, reliable energy, transportation, and essential services for both rapidly growing urban centers and rural communities.

WaterTechEnergyTechLogiTechInfraTech & Smart Cities

Resilient finance & business continuity

Goal: Improving economic stability and household incomes of small and medium farmers, market traders, and local MSMEs against climate and economic shocks.

FinTechInsurTechApplied AIWeb3
About the program

Timeline

The Pears Challenge 2026 Journey

Dec 2026 – Feb 2027

Sept – Oct 2026

Selection

  • Submit your exceptional early-stage venture idea
  • Advance through the Pears Challenge Selection Process
  • Join the most promising ventures and secure your enrollment in the bootcamp phase

Nov – Dec 2026

Bootcamp

  • Learn the East African market from market leaders and experts
  • Understand the real needs on the ground
  • Adjust your venture idea to the local context
5 Weeks2 Full Days/WkTel Aviv Israel
Bootcamp collaboration

Dec 2026 – Feb 2027

Field Prep & Remote Validation

  • Map and develop strategic partnerships with leading East African companies, investors, and ecosystem players.
  • Refine the venture's business model based on real-world market analysis.
  • Prepare for on-the-ground market validation and field visit.
10 WeeksHybrid FormatTel Aviv Israel & Remote
Pears Challenge cohort

Feb – March 2027

Field Validation Trip

  • Gain direct field access to local markets, target users, and distribution channels in East Africa.
  • Validate the market need and refine your product features based on live, on-ground feedback.
  • Pitch and connect with pan-African investors and partners at the Sankalp Africa Summit.
2 WeeksKenya or East Africa
Field validation visit

Apr 2027 – Apr 2028

Navigation

  • Access a 25K NIS mini-grant to scale and strategically advance your venture.
  • Benefit from continuous, specialized mentorship.
  • Receive active guidance, warm introductions, and strategic support through fundraising and capital-raising processes.
  • Join Nura's active global alumni community.
1 YearRemote
Demo day presentation
Our alumni in numbers

Pears Challenge Alumni

7
Cohorts completed
20+
Companies created
$27M
Funding raised
30
Countries reached

Funding & Collaborations

Graduating ventures have secured funding and partnered with

East African market

Ready for the journey?

Solve the most urgent environmental and economic challenges in East Africa.

  • Discover the East African markets

  • Build a viable solution

  • Validate on ground in Kenya, Tanzania or Uganda

  • Partner with the leading ecosystem players

  • Fundraise and scale your venture in East Africa

Apply Now
Who we’re looking for

Frequently Asked Questions

Who is the program for?

The program is for early-stage ventures and startup ideas looking to validate their concept in East Africa. Ideal applicants have an existing venture idea ranging from theoretical concept to early-product that targets emerging markets and has a strong impact mission. We look for open-minded, impact-oriented, and experienced professionals/teams who are ready to validate their idea and take it to the next level.

We seek out equal gender representation and diversity in our cohorts and encourage applications from people of all ages, ethnicities, and religious backgrounds.

When does the program run?

The 2026 cohort runs from the selection phase in September–October 2026 through bootcamp, remote validation, and an on-the-ground field validation trip in early 2027, followed by a navigation and scale phase.

Are you ready to immerse?

We look for founders who are open-minded and eager to dive deep into the East African context — ready to spend time on the ground, listen to local partners and users, and adapt their idea for emerging markets.

Is there a program fee associated with Pears Challenge?

No. There is no fee to participate in the Pears Challenge. The program is fully funded, and selected ventures also access a mini-grant to help them scale.

Can I still work while participating in Pears Challenge: Validate?

Yes. The program is designed to run alongside your existing commitments, with a hybrid format and roughly part-time weekly involvement — though the in-person bootcamp and field validation trip require dedicated time.

Does the Pears Challenge take any equity in my venture?

No. The Pears Challenge is equity-free. We take no ownership in participating ventures — all mentorship, funding, and support is non-dilutive.

If I already have a venture idea or a working product, is the program right for me?

Yes. We welcome ventures from early concept through to an early product with initial traction. Whether you are validating a new idea or refining an existing product for East African markets, the program meets you where you are.

Ready to create your next impact tech venture?

Do you have any questions before embarking on your impact journey? See our FAQs or write to us!

Apply Now

or email Amit Kalisker · amit@nuraglobal.org

Email copied to clipboard